Social
networking advertising is the means of gaining attention of customers
by utilizing social networking portals. Increasing use of internet
and social media have forced marketers to find better ways of
communication and engagement with customers so as to increase the
efficiency of advertising, increase their customer base and create
loyal customers.
The
global social media market reported USD 11.78billion revenue in 2011
and this is expected to increase to USD 17 billion in 2012. In this
market, the major contribution of 60% by the social networking
advertising market generated revenue of USD 5.52 billion in 2011
which is expected to generate revenue of almost USD 9 billion in year
2012. Social media advertising market is expected to grow 52% to 58%
year over year.
Increasing
popularity of social media sites is one of the major drivers for this
market. Also emerging countries like India and China also drive this
market due to large potential internet users in future. Increasing
sale of smart phones is a key driver for this market. The major
challenge for this market is the increasing abuse of social media and
security concerns related to social networking. ROI for the marketer
is another restraint.
On
the basis of different advertising types, the social networking
advertising market is divided into different segments - banner ads,
newsletter subscription ads, corporate profile with fans and logos,
corporate profile without fan and logos, get widgets, give widgets,
sponsored content and so on. This report also includes the
geographical segmentation of the social networking market into four
regions U.S, Europe, Asia-Pacific and Rest of the World.
Facebook
is the leading company having active users - an average nine million
active users per week followed by Twitter and Qzone as per current
data available. This report also includes the company profile of
major players in social networking advertising - Facebook, Twitter,
Qzone, LinkedIn, Google plus and many others
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